📅 Tuesday 7th April 2020
🕚 9:30 am - 10:30 am (CET)
Claims are considered as the most powerful tool in the marketing process of cosmetics. They play a key role in promoting cosmetics by highlighting innovations and product effectiveness.
Thus, claims allow the distinction between your products and the other brands.
As opposed to the European food regulation, the cosmetic one does not, at this time, propose a whitelist or black list of claims. In this context, it is sometimes difficult to know how far one can go to claim efficiencies while remaining within the framework of the law.
In order to avoid having product recalls, it is essential to distinguish a marketing claim from compulsory mentions and to have an overview of the rules that apply to cosmetic claims.
Whats is a claim? Which rules apply to claims in the EU? How to comply with the european texts on cosmetic claims?
Cosmetics Regulatory Expert